10 Tips for Bloggers
Tips for creating a blog.
There are no hard and fast rules on how to blog. Having
said that, bloggers will likely increase their exposure by following
some simple blog guidelines.
1.) Stay on topic.
Opinions are generally accepted but the content of the items
in the blog should all relate to a general theme. Unless you have
an uncanny knack for wit, humor or cynicism, the majority of your
readers will be interested in the content that relates to a specific
defined theme or loosely defined area of interest. Most readers
won't care that you eat Cheerios for breakfast. They may, however,
be interested in the fact that vinegar takes out stains and that
toilet paper rolls make great wreaths. Define a topic and stick
to it. This will ensure that you create a loyal following of interested
2.) Stay informative.
If you are attempting to create the impression that you are knowledgeable
about a specific industry or sector, be sure that you stay current
on news. If you are endorsing a product or voicing an opinion, be
sure to check your facts; your reputation is at stake. If you are
offering an opinion, be sure to qualify your post, making it clear
that the content is intended as an editorial.
3.) Old news is not news.
While blogging every day can be a drain, it is important that the
information presented is current and accurate, writing an article
or blurb about something that happened 6 months ago, will not be
of interest to many. Telling your audience that Martha Stewart was
convicted and will be going to prison, after her sentence is completed
will make people question the value of your columns.
4.) Adhere to a schedule.
Create a schedule and stick to it. Realizing that blogging requires
time and effort, don't create unrealistic expectations and be unable
to deliver. An occasional lapse or holiday is generally understood
but readers returning to find stale, out-dated content are going
to find another blog with similar content. New blogs and RSS feeds
are popping up on a daily basis. If you have worked hard to develop
an audience and a community you don't want to lose them due to lack
5.) Clarity and simplicity.
Keep your posts and blog entries clear and easy to understand. Remember,
the web is global and expressions, idioms and acronyms don't always
translate. Sometimes a little explanation goes a long way.
If the goal of your blog is to increase your visibility, include
related keywords in the title of the blog. Use the title as a headline
to attract interest. Each item post should have a title that will
attract attention but still be relevant to the post. The title should
be no longer than 10-12 words.
7.) Quantity matters.
In order to attract the attention of search engines, you will need
to develop content and substance. A headline or simple sentence
is not going to generate the interest of readers or help with search
engine ranking. Be sure to archive old blog posts to develop a large
portal of similarly-themed content.
If your blog content is updated frequently, search engines will
tend to spider the pages at regular intervals.
9.) Spell checking and proof-reading.
It only takes a few extra moments and can save you from
having to make embarrassing explanations. Remember that whatever
you publish on the Internet can be found and archived. Think carefully
about what you post before doing so.
RSS will increase your blog's reach. It is important that you include
your blog's content in an RSS feed to increase readership and distribution.
Most weblog audiences are small, but with time and
regular updates audiences grow. Bloggers may never have more than
a few hundred readers, but the people who return to regularly are
generally interested in what you have to say.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing and publishing RSS feeds and NotePage
a wireless text messaging software.