What are Blogs?
Having heard the term previously but not having paid much attention
most are just to afraid to show their ignorance and ask the question,
what is a blog? Lets face it; the term blog does not conjure pleasant
Blogs are web logs that are updated regularly, usually
on a daily basis. They contain information related to a specific
topic. In some cases blogs are used as daily diaries about people's
personal lives, political views, or even as social commentaries.
The truth of the matter is that blogs can be shaped into whatever
you, the author, want them to be.
Where Did Blogs Come From?
The roots of blogging can be traced back to the mid 1990's. Who
the very first blogger actually was is unclear, as the art of blogging
did not really take hold until 1999. The original "weblogs"
were link-driven sites with personal commentaries. The very first
blogs were human guided Internet web tours. While initially thought
of as diaries or online journals, blogs have evolved into the latest
fresh web content.
The Future of Blogs
A buzz word in techie circles, "blogging" is the wave
of the future. Whether its a fad, or proves to be a new way to communicate
with existing and potential customers it deserves at the very least
a cursory look.
Why is Blogging Helpful to Businesses or Individuals?
Just as animated .gifs were once cool, blogging is the trendy thing
to do. That does not mean that it is not beneficial to businesses.
Webmasters struggling to keep fresh, attractive content on their
websites to lure visitors back, have found blogs the answer. Content
is a necessity for online businesses, both for purposes of being
found by search engines but also because it gives visitors a reason
to come back.
Now that we have established that blogs are not only trendy but
also beneficial to businesses, its important to understand how they
can be used to your advantage. We currently manage and update two
blogs on a daily basis. The first is our new business blog at:
This professional business blog allows us the opportunity to tell
potential, or existing customers industry news, updates, or generally
how mobile or paging software can be used in specific situations
to alleviate problems. The bottom line is we control the content.
Its updated daily, which increases the chances that search engines
will spider on a regular basis and it helps with page rank because
it's been submitted to all the blogging directories. Initially started
on a whim we've found it beneficial to report tips, tricks or make
visitors aware of new regulations related to the mobile or paging
The second blog we manage is at:
This blog is less formal and contains marketing tips, or promotional
advice for software developers or online marketers. We found that
we had overflow from our monthly newsletter. Generating a daily
blog would require very little effort and would assist us in creating
fresh content which our readers told us was of significant interest.
Blogs & Your Business
The bottom line is you need to determine how a blog will benefit
your business, determine a schedule and adhere to it. Let your readers
know what to expect and when to expect it. Blogs provide great supplemental
content and direct attention to areas of your business that you
want to showcase; you direct the content but let your readers guide
Creating a Blog
There are numerous online tools that can be used to create a blog.
We found that because of security concerns, it would just be best
to use a standard html program. In our case we used Dreamweaver
and create daily posts. Its really not much more complicated than
typing an email. The content is then sent via FTP to a web server.
If you want to test the waters there are online web-based tool that
helps you publish to the web instantly. The most popular web based
tool is likely Blogger http://www.blogger.com.
Other Advantages to Blogs
While you may initially create a blog for your existing customers,
you may find that you can attract new customers by illustrating
your expertise in a specific field. There are numerous websites
that act as "blog search engines", be sure to submit your
sites to these websites to increase your exposure. This will also
help with your page rank and possibly increase the likelihood you
will receive decent ranking with Google. You can also create an
RSS feed in order to syndicate blog content and gain additional
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and podcasts.
In addition Sharon manages marketing for RecordForAll http://www.recordforall.com
an audio recording software.