Growing subscribers of your RSS feed will expand your
reach. Put the appropriate effort into marketing your RSS feed,
so you can increase adoption and spread the message contained in
the RSS feed.
Make sure that the feed is properly formed. Some
RSS readers and aggregators will be unable to compensate or read
an RSS feed that is not correctly formed. There are both web-based
and desktop feed validation tools available that can help determine
whether an RSS feed is properly formatted or not. After you edit
the feed, be sure to spend a few minutes validating the feed.
Properly Promote Your Feed
In order to increase the number of individuals subscribing
to your RSS feed, take the time to properly promote the RSS feed.
Just as a website requires promotion and marketing, so does an RSS
feed. Here are a few tips for promoting your feed...
1. RSS Auto Discovery
Use RSS "Auto-Discovery" tags in the header of web
pages. Many RSS feed readers have built-in technology that can auto-detect
an RSS feed. But in order for the technology to detect your feed,
you must have auto-discovery tags in place on your web pages. Using
auto-discovery will let visitors know instantly and automatically
that an RSS feed is available for the content.
2. Feed Icon
Include a standard RSS feed icon on the web page.
The icon should be both visually appealing, and obvious. The RSS
icon should appear "above the fold" on the page. That means that
when a website visitor lands on the page, they should be able to
see the icon without having to scroll up, down, left, or right.
The RSS icon should link to the URL of the RSS feed. The RSS feed
icon should be available on all web pages within a website, so that
visitors can subscribe to the RSS feed regardless of what page they
land on or navigate to.
3. Submit To RSS Feed Directories
Submit the RSS feed to the various RSS feed directories
and RSS search engines. Many visitors search RSS feed directories
for topical feeds that might suit their needs. This may be a way
to attract a new audience.
Submit RSS Feeds - http://www.rss-specifications.com/rss-submission.htm
4. Tell Email List That RSS Is Available
If you have a current email subscription list, be
sure to inform your subscribers that an RSS feed is also available.
5. Send A Press Release
Issue a press release announcing that an RSS feed
is available for the content on the website. In the release, describe
the kind of information contained in the RSS feed, and explain how
the RSS feed can assist interested individuals.
6. One-Click Subscription
Offer a one-click subscription option to RSS feeds,
so your visitors can subscribe quickly and easily.
7. Communicate RSS Feed Availability
Exploit all channels of communication to let people
know that RSS feeds are available. Include details of the RSS feed
in forum and email signatures, and include a mention in any company
or product newsletters.
Educate And Explain
RSS is still a fairly young technology, and while
more and more people understand the power and capabilities of RSS,
others may not. Be sure to explain to prospective website visitors
how to subscribe to RSS feeds, and what the benefits of subscribing
are. A little education goes a long way, and this can significantly
increase RSS adoption.
The content of the RSS feed can be a wide variety
of things. Here are a few tips regarding feed content...
1. Interesting Content
Provide quality content that will be of interest to
subscribers. Like any other communication channel, you must engage
the readers with interesting material in order to hold their attention
2. Focused Content
Keep the content in the RSS feed focused. The theme
of the RSS feed should be narrow, and should not wander too far
from its original purpose.
3. New Content
Provide new content in the RSS feed on a regular basis.
4. Avoid Ads
Avoid inserting ads or self-serving content into the
RSS feed. Advertising should be used sparingly. Balance content
5. Log Analysis
Examine logs to see what readers enjoy the most. If
you discover that specific segments are very popular, expand on
them by adding additional items that delve deeper into the topic
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and podcasts.
In addition Sharon manages marketing for RecordForAll http://www.recordforall.com
audio recording and editing software.