Daily more and more realtors are turning to RSS
as a tool to market homes for sale. The growing RSS phenomenon in
the realty market makes perfect sense. Unlike email RSS feeds have
a 100% delivery rate. In addition the costs involved in creating
and managing an RSS feed are insignificant when compared to the
print advertising Realtors spend on each week. Imagine the amount
spent each week to promote various properties in circulars and weekly
newspapers, compared to the costs associated with updating and managing
an RSS feed.
How it Works:
1. Create Specific Feeds.
Create RSS feeds of homes for sale in a specific town or zip
code. Another consideration is to create an RSS feed based on the
home cost or create a feed of scheduled Open Houses in a specific
region. RSS feeds can be created manually using a text editor.
A step by step guide is available at http://www.make-rss-feeds.com
or software specifically for RSS feed creation can be used.The realtor
publishing the RSS feed controls what information is syndicated
in the RSS feed, so ultimately it is the realtor's decision as to
whether to include teaser copy or full articles. Generally most
Realtors use copy similar to those in print ads to attract the home-buyers
Once you have constructed an RSS feed, you will need to transfer
the feed to your server. This can be done using a standard FTP client
(if it is not built into the feed creation software). The feed is
usually placed in the domain's root directory like this: http://www.mydomain.com/nameoffeed.xml
or a subdirectory like this http://www.mydomain.com/rss/nameoffeed.xml.
2. Promote the Feed.
Once you have an RSS feed you will need to promote the feed
on the realty company website, submit the feed to the numerous RSS
feed directories and tell customers about the availability of the
In order to signal to website visitors that an RSS feed containing
content related to the website is available, include a colorful
graphic on the website. Realtors can customize RSS feed buttons
by selecting the text on the button and the color scheme of the
button. Once the color and text is entered, a custom graphic is
instantly created. Webmasters can easily match the style of the
RSS button to a website's theme.
Create custom RSS buttons - http://www.feedforall.com/public/rss-graphic-tool.htm
Many website visitors who have RSS readers/aggregators installed
will automatically detect an RSS feed on the website if you add
a small portion of text to the header field of your web page. Use
the following format to assist RSS readers in auto-detecting the
location of the RSS feed.
[link rel="alternate" type="application/rss+xml" title="RSS" href="http://www.yourdomain.com/rss.xml"]Replace
the brackets  with less than and greater then symbols <>
and replace http://www.yourdomain.com/rss.xml with the URL to the
In order to increase exposure of a realty RSS feed, Realtors should
submit the feeds to RSS search engines and directories. This can
be done manually. Just as you would submit the URL of a website
or web page to a search engine, or you can use software to automate
the process. There is a large list of RSS directories at
. If you
prefer to automate the submission process, consider evaluating RSS
Submit available from: http://www.dummysoftware.com/rsssubmit.html
3. Update the Feed.
Update the RSS feed(s) daily or weekly by adding a new feed
item, as new properties are made available. Repost feed items for
any properties that have experienced a price change.
4. RSS Feed Tips.
In order to maximize the benefit of marketing using RSS be
sure to include the realty company phone number or link to the website
in the description of the feed, so that any prospective buyers will
call the appropriate office to receive additional details, or schedule
a viewing. Include images of the home in the RSS feed's description,
so that the property will attract the viewer visually. Highlight
different homes each week or emphasize different property features
each time a property is listed.
It is also suggested that Realtors communicate success stories by
letting prospective buyers know when homes are under-contract but
still on the market, or communicate when properties are sold and
no longer available. The realty market will benefit from RSS as
a technology as it is a natural fit for the Real Estate industry.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and podcasts.
In addition Sharon manages marketing for NotePage http://www.notepage.net
a wireless text messaging software company.
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