and RSS Feeds
Realty and RSS
While many realtors have real estate blogs,
which is quite evident in the directory of real estate blogs at
many are missing the opportunity to extend their audience even further
by using RSS Feeds.
What is RSS?
RSS is a standard format for syndicating content
on the Internet. The content can be anything! Often, information
contained in an RSS feed is syndicated on other websites, which
expands its reach. Website visitors love RSS because they choose
which feeds they wish to subscribe to. And if at any point they
are unhappy with the content contained in the RSS feed, they simply
unsubscribe and no longer receive notification of feed updates.
RSS feeds are becoming an essential tool for Realtors,
who are struggling in a declining market. Real estate offices that
adopt technology as a marketing tool will remain one step ahead
of their competition.
Why Should Realtors Use RSS?
There is little argument that RSS can and will generate
web traffic. Realtors using RSS feeds will increase the traffic
to their website, and more web traffic means more potential buyers.
RSS feeds will expand a realtor's reach and distribution, meaning
that Realtors will reach new audiences using RSS feeds. RSS reaches
areas through syndication that are just not as accessible through
normal channels or traditional realty advertising. Technically-savvy
investors with deep pockets keep watch for new listings, and they
will frequently scan RSS feeds for specific locations. Using RSS
feeds, real estate offices are able to draw attention to specific
properties they decide to highlight in their feeds.
Additionally, RSS is far less expensive than a print
campaign in the local newspaper or journals. In fact, the only real
expense involved to Realtors interested in creating RSS feeds is
the time that it takes to add content to the RSS feed each day.
Realtors can use RSS feeds a number of different ways.
How Can Realtors Use RSS?
1. Sell Homes
Realtors can promote homes and properties using RSS feeds. The content
distribution and syndication using RSS feeds will exceed that which
is possible via a local newspaper advertisement.
2. Promote Rental Properties
Realtors can promote rental properties, or seasonal listings using
3. Promote Open Houses
Real estate offices can announce and advertise open houses using
4. Real Estate News
Realtors can announce office news, promotions, or home sales using
RSS. Showing how quickly a property was sold may encourage other
sellers to sign up with a realty office. Realtors can also monitor
industry news using RSS feeds.
5. Town Demographics / Statistics
Realty offices can provide demographics and statistical information
for regions in which they sell homes using RSS feeds. Statistical
information in RSS feeds will attract buyers interested in specific
area or regions.
6. Town Events
Realtors can give potential clients a taste of the local flavor
by providing a calendar of local events.
7. Virtual Tours
Realtors can provide home buyers with virtual home tours that promote
the property's best features. Real estate offices can simply include
a photo slide show or video in the RSS feed's "enclosure" field.
8. Mortgage Rates
Prospective home buyers can monitor mortgage rates through a variety
of lenders using RSS feeds. Loan rate changes appear in the RSS
feeds as the new mortgage rates are announced.
9. Promote Commerical Property
Business opportunities and commercial properties can be promoted
using RSS feeds.
It is no secret that the real estate market is struggling,
and realtors using technology to their advantage could be the key
to a realty office's success.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and podcasts.
In addition Sharon manages marketing for RecordForAll http://www.recordforall.com
audio recording and editing software.