Does Not Equal Blogs
RSS Does Not Equal Blogs
It is difficult to have a conversation about technology
these days that does not involve RSS. In the age of the Internet,
communication is expected to be instantaneous. RSS offers instant
real-time distribution in an on demand world.
What is RSS?
RSS is a standard format for syndicating information or content
over the Internet. Once a visitor subscribes to an RSS feed, they
receive the new information each time the feed is updated.
RSS Does Not Equal Email
RSS is not email, nor is it designed to be a replacement for email.
RSS is a supplemental communication channel that can be used to
deliver content. Email newsletters have had an increasing problem
with spam. Email open rates have plummeted, filtering systems have
become increasingly complex and with the complexity and volume even
"approved" messages have been unable to get through.
RSS feeds are opt-in, and in most cases subscribers
need not provide any personal information to subscribe. RSS is simply
an alternative method to communicate with your audience.
Use RSS to supplement email. RSS technology is a great
supplement to email communication, it will allow you to avoid spam
filters and quite possibly reach a new audience that is leery of
providing personal information to subscribe.
RSS does not have the problems that are inherent to
email marketing. Email filters, do not prevent the message from
going through. RSS does not have any costs associated with list
maintenance. With RSS, the sender is known, compliance with the
CAN SPAM act is not an issue. RSS is 100% opt-in, there are not
any worries of misdirected email or customers not receiving the
information due to spam.
RSS and email are not mutually exclusive. While it
is true that there are significant benefits to RSS that are not
inherent to email communications. RSS has not yet reached the tipping
point. Therefore it is best to offer both RSS and email as options
RSS Does Not Equal Blogs
Many assume that RSS is only for syndicating the contents of blogs,
nothing could be further from the truth. Blogs and online journals
have rocketed to popularity in the last few years, and many bloggers
use RSS as a means to distribute and syndicate their blog posts.
Subscribers receive information each time the blog is updated. However
this is NOT the only use for RSS. RSS can deliver any kind of content,
including forum posts, discount coupons, newsletters or press releases.
Blogs are just one type of information syndicated by RSS feeds.
Blogs may be syndicated using RSS, but do not assume
that content found in an RSS feed is from a blog.
How is Podcasting Related to RSS?
Podcasts are simply RSS feeds that contain audio content in the
enclosure field. Over the last year the term podcast has expanded
to include RSS feeds that contain videos as well as audio files.
Podcasts use the RSS specification to deliver the rich media.
In the short time RSS has been around, many misconceptions
have been formed for a surprisingly simple concept. RSS is simply
a standard for syndicating information (any type of information)
on the web. Users opt to subscribe the information in an RSS feed.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and podcasts.
In addition Sharon manages marketing for NotePage http://www.notepage.net
a wireless text messaging software company.