Lets face it as much as we all rely on email communications it is
not really a reliable technology.
Why Should I care about RSS Feeds
SPAM and viruses have wreaked havoc with a communication medium
and reduced its value. Users have become admittedly paranoid about
privacy issues and have begun "tuning out" and mentally filtering
What this means is that vendors really ought to begin exploring
alternatives means of communciation in order to be heard. One of
these alternatives is RSS or Really Simple Syndication. While I'm
not suggesting that you abandon email I think that many might want
to consider RSS feeds as well. Because RSS Feeds are selected by
the end user spam is not an issue. RSS is created using XML, a very
basic markup language. One that does not contain the risks inherent
to email. Endusers select the feeds they wish to view. Content providers
select the feeds they wish to display.
By providing a RSS feed another site may pick up "news" about your
software and post it. If email continues on a self destruct course
RSS will become a new standard and an accepted viable alternative
or more likely an email supplement. For now if you have a "technical"
customer base RSS might be a "cool" thing to add.
What are RSS Feeds - In very simple non-technical
terms RSS is an XML file containing a directory of web pages with
related news or information. The RSS is contained in an XML file
and referred to as a "feed". RSS format is very simple, in fact
even I was able to create a feed with little effort. The XML file
basically contains what would be commonly used as a title and description
in an html document, along with the url of a web page containing
the actual content.
Sample feeds can be seen at: http://www.softwaremarketingresource.com/feed.xml
Once uploaded to a website the feed should be validated (to make
sure you did not use any invalid characters). The feed can then
be submitted to engines. Individuals can view your content in a
reader. Individuals can also add news feed to their websites by
using an aggregator and tapping the feed of news vendors or others.
For convenience I've created a webpage with RSS resources at http://www.softwaremarketingresource.com/rss-feeds.html
About the Author:
Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net
a company specializing in alphanumeric paging, SMS and wireless
messaging software solutions. Other sites by Sharon can be found
. Additional articles available at: http://www.small-business-software.net/free-website-content.htm