Authors Should Blog
Why Authors Should Blog
by John Colanzi
While watching the presidential conventions I was
struck by the fact that blogs had totally revolutionized the publishing
industry. Sitting right alongside the major news agencies were the
bloggers frantically typing on their laptops. Even seasoned veterans
who had covered past conventions mentioned the power of this new
Due to the dynamic nature of blogs, the bloggers with
their laptops could report in real time, thus getting their stories
online long before the morning newspapers would hit the streets.
Commentators even mentioned that many of the breaking news stories
had been reported first by bloggers.
Think about this for a minute. Gutenberg revolutionized
the publishing industry by letting writers mass produce their work.
The next phase of growth was the Internet. Finally
anyone could publish their work and have it sent around the globe
in seconds. When the digital publishing revolution hit, it seemed
too good to be true.
With the digital revolution anyone and everyone could
now spread their message. Writers could bypass the traditional publishing
industry and save time in getting their work to the public.
They no longer had to fear that dreaded rejection
slip. They could succeed or fail on their own merit. No one had
control over how or what he or she could write.
The Internet was a writerís paradise.
It seemed as good as it could get.
Well, we hadnít seen anything. Web logs, or blogs
as they are called, have propelled publishing to the next level.
Not only could writers publish in real time, they
could have it online instantly.
As powerful as that may be, the real power lies in
the ability to syndicate your writing by plugging your content into
an RSS feed.
Imagine the possibilities. You can now become a part
of a targeted network of like-minded blogs and have your content
spread through the entire network in the twinkling of an eye.
Youíve got the ability to tap into the ultimate in
viral marketing and branding. You can build an audience overnight.
So, how can you get started?
The first thing youíll need is a blog. Donít let the
concept of a blog intimidate you. Iíve got a blog and trust me;
Iím not the sharpest axe in the shed when it comes to technology.
To get started youíll need a blog. Here are a few
sites you'll find helpful.
FactoSystem Weblog (ASP based) http://sourceforge.net/projects/facto/
GeekLog - The Ultimate Weblog System http://sourceforge.net/projects/geeklog
Your goal when creating content for you blog, is the
same as it would be when creating a website. Your content will be
designed to attract the audience that would be interested in your
books. The same idea applies when adding your blog to an RSS feed.
You want to have your content syndicated to individuals
that have an interest in your writings and are willing to buy your
books. Your content gives them a taste of your writing style and
expertise. The feed makes sure you get maximum exposure.
An added benefit is most blogs allow visitors to post
comments about your site. By posting their comments and having you
reply, they get to know you are a real person. The ability to have
a give and take with your visitors is an extremely powerful tool.
Your readers will feel comfortable doing business
with someone they know. Your next step is to plug into an RSS feed.
Your goal when syndicating your content, is the same goal you would
have when building the traditional ezine list.
The feed will drive targeted traffic to your blog,
but itís your ability to provide quality content that will keep
them coming back. So where can you learn more about RSS feeds?
An excellent place to start is RSSTop55 - Best Blog
Directory And RSS Submission Sites. http://www.johncolanzi.com/feed.html
This site is just what the name implies. The top 55
blog directory and submission sites. You can find a feed for any
subject. If youíre serious about you writing, grab your blog. Plug
into an RSS feed and become an expert overnight.
Copyright (c) John Colanzi. John has been writing on the Internet
for 5 years and has a special gift for you. Sign up for your complementary
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