5 Reasons Why Your Site Needs to Publish a News Feed
copyright 2004 Tinu AbayomiPaul
It seems like everyone is talking about RSS Feeds. Theyíve been
around for years but the buzz is up about them as the technology
continues to go mainstream. Some people are reportedly abandoning
their browsers and viewing the web through their readers - but they
hardly represent the general public yet.
So does your site need one?
This question is somewhat like asking if your site needs a newsletter.
Sure, the sky wonít fall tomorrow if you donít get one today, but
once you realize the benefits of having a news feed for your site,
and try it for yourself, you may become an addict like the rest
Reason #1: More free traffic to your site
Iím not exaggerating when I say that a frequently updated feed
can bring you massive amounts of traffic in a short time period.
This wonít be true forever.
Hereís a snapshot in PDF format, of just the feed-originating traffic
to a new page of my site for the first 24 hours it opened. http://www.freetrafficdirectory.com/2-rss-marketing/screenshot.pdf
Not exactly a stampede, but hereís the good part. On the fourth
day, the feed traffic doubled, and all other traffic continued to
rise at the same rate. That's my fifth active feed of the twenty
I have spread out over four sites, and I get similar results each
time. In thirty days, that would be at least 5,000 new targeted
visitors - again, this is not counting my present traffic, or those
who try my feed and stay subscribed, nor does it factor in what
happens when the traffic doubles again.
I canít promise you the exact same results, no one can. But you
should know that my feed is targeted towards a crowed market - if
you know how to set up your feed properly and correctly apply your
keyword research, you could have better results.
Those visitors, from the first hour of traffic to today, resulted
just from submitting my feed to the list of directories I compiled
from many sources and studied. Some bring great free traffic to
new feeds, some are better for once your feed has matured.
You can often get better placement in feed directories and in Yahooís
RSS Directory than you could from your results in a regular search
engine, and often, inclusion is instant.
Reason #2: Itís a hands-off way to update your audience
What if you could run your newsletter without the hassles of maintaining
your list, removing bounced addresses, finding new subscribers,
formatting the content you find, altering your content to keep from
being blacklisted, and after all that, wondering if all the various
blockers mistakenly kept your message from getting through?
If that sounds like heaven, you can be one of the angels as soon
as an hour from now.
When you supplement your current newsletter with more frequent
updates via feed, you will be able to push out updates to subscribers
to your news channel or feed more frequently and more efficiently.
With all the new free tools available, even if youíre all thumbs
when it comes to making a web page, if you can fill out a form,
you can create a feed.
Reason #3: Get visitors to click through to your site whenever
If you havenít used a feed reader before, you might be confused
about the connection between the feed and your site and why it can
result in an increase in traffic. Iíll attempt to explain this to
you in words, but I suggest downloading a news aggregator (also
known as a feed reader), and looking at the results of your favorite
siteís feed through a reader after you read this for the full effect..
You can use my main feed here if you donít have one to view: http://feeds.feedburner.com/FreeTrafficTips
If you donít want to have another application up while youíre surfing,
you can try Pluck , a free application you can use for more than
just feeds that integrates with Internet Explorer - get it at http://freetrafficdirectory.com/pluck
- it will take you right to the downloads page.
You can also do this from My Yahoo!, by changing your page to
include their RSS Headlines console, still in Beta testing at http://my.yahoo.com
To summarize, a visitor sees the headlines they want to read, view
the summary, and click through to your site to read the rest of
the news, either in a new window, or without having to leave the
application they are in.
And when you update again, the reader will notify them that you
have new headlines, and/or populate the list of items you have available.
This can keep your audience coming back.
If you had trouble following that, come to this page for a one
minute tutorial: http://www.freetrafficdirectory.com/members/postt95.html
Reason #4: Recycle old content.
If you have a list of your older articles, some older product reviews,
site suggestions, or archived newsletters, you can use those to
build content to populate your feed with information. As long as
this news is still relevant, you can recycle this content to attract
Reason #5: Its so easy itís crazy not to do it.
Before the last few months, there werenít as many free tools online
that made the process of starting and publicizing a feed so effective
and user-friendly. The bottom line is, now that you can get all
those benefits from filling out a form, saving the file, uploading
to your server, promoting it once, and updating it from time to
time, itís insane not to do so. You already have to update your
site from time to time. You might as well get all the benefits of
having a news feed too.
About the Author:
Tinu? Currently wanted by Secret Hoarders of America for spilling
free traffic tips: http://www.freetrafficdirectory.com/blog