There are a wide variety of things you can do in regard
to blog promotion. Here are just a few...
Optimize the blog using standard search engine optimization
techniques, so that it performs well in the organic rankings of
the various search engines.
Submit the blog to the available online blog directories.
There are a number of blog search engines and RSS directories which
you can submit your blog to in order to gain additional exposure.
Submit Blogs - http://www.rss-specifications.com/rss-submission.htm
3. Social Networks
Submit the blog to the major social networks, and
then bookmark the blog.
Social Networks - http://www.webmaster-elements.com/social-bookmarking-sites.htm
4. Press Release
Write a press release announcing the blog.
5. Blog Commenting
Post comments on other, related blogs, and include
the URL of your own blog in your signature.
6. Forum Posting
Signature Post in forums and newsgroups with related
topics, and include your blog URL in your forum signature.
7. Email Signature
Include the URL of you blog in the signature of any
8. Business Cards / Letterhead
Include the URL of the blog on business cards and
on company letterhead.
9. PowerPoint Presentation
When making presentations at meetings and conferences,
be sure to include the URL of the blog at the bottom of all PowerPoint
slides. That way, if the presentation is redistributed, you will
obtain further branding benefits and additional web traffic.
Include the blog URL on any handouts that you distribute
at meetings, trade shows, or during presentations.
11. Deep Links
Deep-link to other parts of your website and blog
from within the blog.
12. Wiki Links
Generate quality content and resources, so that you
can attract wiki links.
13. Hold Contests For Participants
In order to encourage blog participation, run contests
or have giveaways for the best comments or participants.
14. Related Posts
Incorporate links to related blog posts, or post a
list of related blog posts at the end of an entry.
15. Provide an RSS Feed
Make it easy for readers to follow the blog by providing
an RSS feed that contains blog posts.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and podcasts.
In addition Sharon manages marketing for RecordForAll http://www.recordforall.com
audio recording and editing software..