Content Syndication Through RSS Feeds
Copyright 2005 John Doetsch
RSS, also known as Rich Site Summary or Really Simple Syndication,
has been used for years by online visitors. However, it has only
recently begun to gain popularity among webmasters as a means of
providing visitors with constantly refreshed content. These feeds
were originally developed to deliver updated news more quickly,
but they have since evolved to allow for nearly instantaneous updates
of many types of information.
Growing websites can benefit from RSS feeds since
they allow for fresh copy to be updated regularly online. Once the
RSS feeds are inserted into the web pages, they provide a steady
stream of syndicated content updated continuously. Most RSS feeds
consist of a headline, content summary, and a link to the actual
online article. They are typically composed in XML, a markup language
similar to HTML, to allow webmasters to manipulate and integrate
new copy into their existing site pages.
The increased popularity of these RSS feeds have benefited
online sites as they the have helped to drive increased traffic
and search engine ranking results. The fact that the syndicated
content is changing constantly in RSS feeds means that search engine
spiders are likely to visit and index your website pages more often.
RSS feeds also keep webmasters from having to worry about updating
their content, and visitors can rely on fresh articles being available
to read whenever they want. Articles are also easy to locate on
RSS feeds, as they can be categorized for easy navigation. This
increases the chances of receiving visitors from other sites.
While modern technology has made integrating RSS feeds
into one's website easier, contributing content to RSS feeds remains
a bit more complex. To effectively post copy onto RSS feeds, you
first need an RSS program that will allow you to format your content
for syndication. If you are a professional web developer, for example,
you might be interested in creating your own XML files to display
content. This option will allow for more flexibility in the way
content is displayed. If you lack the online knowledge to understand
how to use XML, you might want to invest in one of the many RSS
software programs that allow users to create and publish syndicated
content without having to use any XML language at all.
One of the most popular software programs is FeedForAll,
which is an inexpensive yet effective tool for developing and maintaining
an RSS feed. This program, and others like it, allows users to utilize
their own syndicated content, or to download existing feeds from
the internet. It also provides users with the ability to manually
edit their site to include pictures and colors which may create
a more exciting online experience for customers.
As the need for the internet to provide instantaneous
access to a wide variety of information continues to grow, RSS feeds
have become a critical component of information distribution. It
is likely that RSS feeds will serve as an important tool for sharing
information on the web for years to come and could, in the not too
distant future, even begin to rival e-mails as the preferred method
of knowledge sharing. Therefore, understanding how best to utilize
RSS feeds into your website may have lasting, positive effects on
your business' growth.
About the Author:
John Doetsch is an author and founder of Websition.com
where you will find additional articles and web site content written
by the Internet's most gifted authors.