RSS is Not Only for Blogs
Copyright 2005 Rok Hrastnik
Contrary to popular opinion, RSS is not only good for delivering
content from your blog, although blogs are what made RSS so popular.
In fact, RSS can be used to deliver a great variety
of content and content types. If you can break down your content
in to individual stories or individual pieces, you can deliver it
via RSS. Just to give you an impression of the power of RSS, here
are some examples of content you can publish using it …
--> MarketingVOX is using RSS to deliver internet
marketing news to their readers as it becomes available. Instead
of having to wait to receive all the news in a single e-mail newsletter,
RSS users get them as soon as they are ready.
--> Amazon.com is using RSS to announce their bestsellers
and to help their users keep track of releases they are most interested
--> Some affiliate managers already communicate with
their affiliates using RSS. You can of course use it to communicate
with any other target audience as well, such as your employees or
team-members, and even your company owners.
--> FindSavings.com uses RSS to deliver savings coupons
and related information.
--> Lockergnome uses RSS to provide visitors with
the latest downloads and relevant software. Yet again other companies
are using RSS to deliver product updates and patches directly to
their customers, just as they become available.
--> A few hundred content publishers are using RSS
to deliver audio content, such as .mp3 interviews and even “radio”
--> Textamerica.com allows people to post pictures,
videos & text from their mobile phones and then make this content
available via RSS feeds.
--> Other companies are using RSS to deliver whitepapers
and other educational content.
--> One company uses RSS as a consulting billing
awareness tool. The consultants create activity reports and the
RSS feeds from the activity channels carry the billable information
to the accounting staff for invoice preparation.
--> Many internet publishers are using RSS to deliver
their newsletters, as a supplement to their e-mail delivery. Since
many people no longer want to give their e-mail address away to
publishers, this is a great way to keep your e-zine readership growing.
--> Publish living digital catalogues of your products
and provide your customers with your latest product releases, broken
down by the categories they're interested in, and make it easy for
them to order.
--> Provide your affiliates and marketing partners
with RSS feeds they can promote to their visitors to better promote
your products and still make a commission. Amazon.com is already
doing it. When are you starting?
--> Create RSS autoresponders with scheduled messages,
to keep in constant “marketing” contact with your prospects and
slowly get them to the point of purchase.
--> Provide limited-access content to your customers,
employees, team members and even investors, without fearing other
unwanted eyes. Use RSS for internal communications, teamworking
and other needs.
--> Provide your customers with easy access to software
updates, delivered to them exactly as they become available, without
the fuss of having to visit your web site or deal with huge e-mail
attachments, which would get blocked by spam filters anyway.
--> Newsreporters are constantly bombarded with e-mail,
so why not instead deliver your press releases via RSS? Or even
better yet, why not deliver some of your releases as video comments,
interviews or statements from your company managers or owners?
--> Help your visitors keep up with what’s going
on in your web forum, by publishing your latest forum posts or whole
threads via RSS.
And yet these are still only a few examples of what
you can do with RSS today, since something new comes up almost every
day. Are you as well already among those taking advantage of the
marketing & publishing power of RSS?
About the Author:
Rok Hrastnik is the author of »Unleash the Marketing & Publishing
Power of RSS«, acclaimed as the best and most comprehensive guide
to RSS for marketers by leading RSS experts. The complete guide
on RSS for marketers: http://rss.marketingstudies.net/index.html