What You Can Publish via RSS
What You Can Publish via RSS
Copyright 2005 Rok Hrastnik
Contrary to popular opinion, RSS is not only good for delivering
content from your blog, but has much more marketing and publishing
In fact, RSS can be used to deliver a great variety of content
and content types. If you can break down your content in to individual
stories or individual pieces, you can deliver it via RSS. Just to
give you an impression of the power of RSS, here are some examples
of content you can publish using it …
--> MarketingVOX is using RSS to deliver internet marketing
news to their readers as it becomes available. Instead of having
to wait to receive all the news in a single e-mail newsletter, RSS
users get them as soon as they are ready.
--> Amazon.com is using RSS to announce their bestsellers and to
help their users keep track of releases they are most interested
--> Some affiliate managers already communicate with their affiliates
using RSS. You can of course use it to communicate with any other
target audience as well, such as your employees or team-members,
and even your company owners.
--> FindSavings.com uses RSS to deliver savings coupons and related
--> Lockergnome uses RSS to provide visitors with the latest downloads
and relevant software. Yet again other companies are using RSS to
deliver product updates and patches directly to their customers,
just as they become available.
--> A few hundred content publishers are using RSS to deliver
audio content, such as .mp3 interviews and even “radio” shows.
--> Textamerica.com allows people to post pictures, videos & text
from their mobile phones and then make this content available via
--> Other companies are using RSS to deliver whitepapers and other
educational content, even PowerPoint presentations. --> One company
uses RSS as a consulting billing awareness tool. The consultants
create activity reports and the RSS feeds from the activity channels
carry the billable information to the accounting staff for invoice
--> Many internet publishers are using RSS to deliver their newsletters,
as a supplement to their e-mail delivery. Since many people no longer
want to give their e-mail address away to publishers, this is a
great way to keep your e-zine readership growing.
--> Publish living digital catalogues of your products and provide
your customers with your latest product releases, broken down by
the categories they're interested in, and make it easy for them
--> Provide your affiliates and marketing partners with RSS feeds
they can promote to their visitors to better promote your products
and still make a commission. Amazon.com is already doing it. When
are you starting?
--> Create RSS autoresponders with scheduled messages, to keep
in constant “marketing” contact with your prospects and slowly get
them to the point of purchase.
--> Provide limited-access content to your customers, employees,
team members and even investors, without fearing other unwanted
eyes. Use RSS for internal communications, teamworking and other
--> Provide your customers with easy access to software updates,
delivered to them exactly as they become available, without the
fuss of having to visit your web site or deal with huge e-mail attachments,
which would get blocked by spam filters anyway.
--> Newsreporters are constantly bombarded with e-mail, so why
not instead deliver your press releases via RSS? Or even better
yet, why not deliver some of your releases as video comments, interviews
or statements from your company managers or owners?
--> Help your visitors keep up with what’s going on in your web
forum, by publishing your latest forum posts or whole threads via
Hopefully these ideas are enough to get you started with RSS in
your own business.
About the Author:
Find out all you need to know about RSS and how to use it to get
your content delivered, win back your customers, make more sales
and increase search engine rankings. »Unleash the Marketing & Publishing
Power of RSS«, acclaimed as the best and most comprehensive guide
on marketing with RSS by top RSS industry leaders, experts, developers
and top marketers. http://rss.marketingstudies.net/index.html