What is Web 2.0?
What is Web 2.0?
There has been a lot of chatter lately about Web 2.0, as if the
Internet is a versioned software application.
So what is Web 2.0? Simply put, Web 2.0 is a perceived
transition of the web to web applications. Web 2.0 is the next generation
of technology solutions where interactive content is the norm. There
is no agreement on exactly what Web 2.0 means, depending on who
you are speaking with, you may receive different explanations. At
it's heart, Web 2.0 is about the maturity of the Web and businesses
that are thriving online. While many refer to Web 2.0 as companies
that employ powerful web technologies, the key components of the
new web are said to include: the web as a platform, collaboration,
The Evolution of the Internet
The commercial web began as static html pages, and has progressed
to well established sites created from content management systems.
Most large websites contain dynamic content that is constantly changing,
often the information provided is interactive or user specific.
Amazon's recommended products is an excellent example of the future,
where web surfers receive personalized content based on their past
Web 2.0 is said to be the technological evolution. O'Reilly indicates
that the dot-com bubble burst signified the beginning of Web 2.0
and a new generation of technology applications. The shakeout from
the dot-com collapse pre-empted the technological revolution of
Web 2.0. The dot-com companies that had survived the collapse seemed
to have a few things in common. The first primary principle that
the Web 2.0 companies share is that they use the power of the web
to collaborate and grow. O'Reilly further defines Web 2.0 as a set
of core principles and practices, with the primary principle being
a thought process that the web is a platform.
Web 2.0 companies are said to not be constrained by
traditional business models and philosophies. The hidden web, which
is a fancy way of saying the technology behind the content that
the web surfer sees, is becoming more and more powerful. Scripting
languages that allow webmasters to employ technology and interact
with users based on personal decisions or responses has personalized
the Internet. While O'Reilly clearly outlines elements and components
of Web 2.0, I think the general meaning that Web 2.0 is synonymous
with the new generation of the Web.
While the techie types "got it", many casual
web surfers have not grasped the fact that the Internet is not versioned
software. Which in effect has meant that Web 2.0's meaning is limited
to the evolution of the Internet and online business. Whether that
means personalized content and user choice, or dynamically generated
content that is ranked by weighing the websites popularity, the
Internet is growing up.
Web 2.0 Companies for 2005 - http://web2.wsj2.com/the_best_web_20_software_of_2005.htm
More on Web 2.0 - http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and podcasts.
In addition Sharon manages marketing for NotePage http://www.notepage.net
a wireless text messaging software company.