More Than Headlines
RSS More Than News Headlines
The core use for RSS is generally considered news
headlines and blog syndication, but innovative businesses are learning
to use RSS in different ways. Consider RSS as a communication channel
that can provide current, targeted information as it appears within
a very targeted audience.
Google Groups is a free online community and discussion group service
that offers the Web's most comprehensive archive of Usenet postings.
Google Groups can be monitored using RSS feeds. In order to monitor
a specific newsgroup simply add "/feed/msgs.xml" to the end of the
Google Group URL. Add the new URL to a newsgroup reader and receive
updates each time a new post is added to the newsgroup.
Example Feed: http://groups.google.com/group/alt.comp.shareware.authors/feed/msgs.xml
Build a calendar for public or private use and receive calendar
updates via an RSS feed. Calendars can be created for personal reminders
to pay bills or attend social functions. Calendars can also be used
for specific groups like schools, sporting events, or industry events.
The calendar can be syndicated and shared using RSS feeds.
CalendarHub - http://www.calendarhub.com
Example Feed - http://www.calendarhub.com/rss/21882/month
Enter a zip code and obtain the weather information in a specific
region. Click the orange RSS icon and add the feed to your reader.
Each morning you will receive local and regional weather reports
as they are made available. RSS feeds can be customized to include
current local conditions, local Doppler radar, pollen trends, regional
video forecasts with expert commentary, and extended forecast details.
Weather.com - http://www.weather.com
or RSS Weather - http://www.rssweather.com
Curious about the availability of specific employment opportunities
in a specific industry? Receive notification when positions are
made available. RSS feeds can be created for regions, salary ranges,
RSSJobs - http://www.rssjobs.com
or Craigslist Example Feed - http://www.craigslist.com/sof/index.rss
Ego searches are free and simple searches designed to monitor
blogs and news portals for mentions of your company, product, competitors,
or other specific keywords. Conducting ego searches, not only allows
you to stay informed, but also allows you to maintain a strategic
advantage over competing companies. A number of new Internet services
are freely available that make these 'ego searches' painless and
Many of the services allow you to create a keyword
based feed. Each time new information containing the keyword appears
in the searched resources, the RSS feed updates.
More on Ego Searches: http://www.small-business-software.net/ego-searches.htm
Receive notification via RSS feeds when packages are delivered.
Custom RSS feeds can be created to monitor delivery progress. Track
the status of packages shipped via US Postal Service, USP, DHL or
Simple Tracking - http://www.simpletracking.com/
Initially used by search engines to indicate new websites with
top ranking for specific keywords. Many webmasters provide RSS feeds
to let visitors know when web content changes occur.
Coupons or Specials
Everyone loves a bargain, RSS feeds that promote time sensitive
discounts or offers are becoming increasingly popular. Restaurants
convey lunch specials while travel companies convey last minute
deals to prospective travelers using RSS Feeds.
Sample Restaurants Feed - http://www.bestrestaurants.com.au/xml/feed/dining-specials-australia.xml
Sample Travel Feed - http://www.orbitz.com/rss/flightdeals.rss.xml
Items on eBay are time sensitive, few individuals have time to make
daily auction checks of new auctions for specific products. Create
an RSS feed using keywords to monitor products as they become available
Bidding Tools - http://www.freebiddingtools.com
Example Feeds - http://www.freebiddingtools.com/rss/feeds/47459
RSS is still very young. Both publishers and consumers
are actively seeking ways to exploit this communication medium.
Additional uses of RSS feeds are popping up daily. Consider how
your business might use this new communication medium to increase
sales, increase productivity, and reach new customers.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and podcasts.
In addition Sharon manages marketing for NotePage http://www.notepage.net
a wireless text messaging software company.