RSS Feed Might Look Like Spam
Your RSS Feed Might Look Like Spam
by K. Soft
RSS feeds seem to be the breakout technology for the year. With
more users turning to them for driving traffic to their site, itís
no wonder that a trail of RSS feed spam is following in the wake.
A careful editing of your RSS feed could make the difference between
being classified as genuine content or RSS spam.
RSS search engines are just beginning to pick up steam. As more
RSS feeds become searchable, the number of visitors will increase
and spam is sure to follow. It is an unfortunate side effect of
free communication. While RSS users can typically unsubscribe to
feeds they deem as spam, browsing with keywords in an RSS search
engine is where the problem arises.
RSS spam largely consists of three main types most often found
in the RSS search engines. The first type is keyword stuffing.
Keyword stuffing involves filling each RSS feed article with high-value
keywords for a specific topic. The articles are not intended for
human visitors, but instead for search engine robots to direct traffic
to a target web site. This RSS spam technique is nothing more than
an adaptation of the typical keyword-stuffed web page, often banned
by major search engines.
The second type involves RSS feed link farms. These RSS articles
often contain very little content, if any, other than a simple keyword.
Their main attraction is the feed title. Clicking the feed title
takes the user to a blog containing tens or hundreds of other blogs
and RSS feeds, each directing to more links within the farm. The
goal of this type of RSS spam is to trick the user into clicking
advertisements or directing them to a product web site.
The third type is the creation of fake RSS feeds. These appear
as legitimate, but often duplicated, article content. Whether they
provide value or not is certainly debatable. These feeds are usually
created in mass, using automated scripts, and appear similar in
nature to the link farms. By attracting the users to seemingly valuable
content, they hope to gain advertisement clicks or product web site
Your RSS feed might happen to fall into one of these three categories.
While you may currently be experiencing increased traffic from the
RSS search engines, these directories are working on filtering out
the RSS spam techniques. However, you can still take advantage of
RSS feeds and their power by following an RSS-friendly guideline.
Refrain from using automated scripts to create online content used
by your RSS feeds. Instead, write your own original thoughts, product
descriptions, and reviews. It takes a little more time, but the
search engines will value this content much more highly, your visitors
will appreciate the unique content, and the subscription count to
your RSS feed will grow. It is also important to keep your feed
updated with changing content as opposed to using a static feed,
which remains the same. Search engines value dynamic feeds and will
likely rank you higher as a result.
There are tools and services available, which aid in keeping an
RSS feed updated with your changing content. Such services include
FeedFire for converting your web site content to a periodically
updated RSS feed or software such as FeedForAll for creating and
editing RSS feeds.
A successful RSS feed is very much the same as a successful web
page. It may take a little more time to digitize your thoughts,
but the end result is well worth the effort. By avoiding the tricks
in RSS feed spam, you can help make the difference in quality of
feeds and enjoyment in your readers.
About the author:
ksoft is a software company specializing in Internet products including
RSS Submit http://www.dum
mysoftware.com/rsssubmit.html, software for submitting RSS feeds
and pinging blogs to over 65 RSS directories.