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13 Podcasting Tips from The Experts
12/31/2014

Podcasting is an excellent medium to share content, and is showing signs of resurgence with a number of thought leaders and professional now entering (or re-entering) the Podcast arena.

In a recent interview, Chris Brogan was asked this question — If you had to give up one of your platforms, which one would it be? His answer — I would give up my blog and would keep my podcast and newsletter.

complete article

16 Tips for Creating Compelling Content
12/29/2014

As Google starts clamping down on Guest Blogging as an SEO technique the message is louder and clearer than ever. If you want to increase your ranking on Google you need to EARN links by creating content that people will naturally want to share.

If you’re not sure how to start doing this take a look at the infographic below from WebSearch SEO which gives you 16 tips to help you along the way.

complete article

10 Tools to Help Discover and Monitor Negative SEO
11/17/2014

People define negative SEO in a variety of ways. Some consider it the malicious efforts of your competitors to either build unsavory links to your website or steal the best links from your website. Others would add website hacking, content theft, brand impersonation, and similar strategies to the list. I consider negative SEO anything that could harm your reputation, visibility, or traffic in search. With that in mind, here are some tools and services you can use to monitor negative SEO activity and the harm it does to your website and brand.

complete article

To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere
11/13/2014

Recently, Copyblogger made a shocking announcement: they were killing their Facebook page, even though they had 38,000 fans. Interestingly, this follows their decision earlier this year to close comments on their blog as well.

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Unlocking The Mystery Of Social Media ROI
11/11/2014

We are addressing the subject on most peoples minds when it comes social media marketing – what is the ROI of social media? It’s a completely valid question and one that no one should shy away from! Companies part with hundreds of thousands of pounds on billboard advertising over a motorway and have virtually no idea of the ROI, even if the billboard company says 60,000 drivers pass under it every day.

complete article

5 Top Social Media Campaigns of 2014
11/09/2014

When was the last time a social media campaign made you really feel something, whether it was happiness, hope or fear?

Below are five of the most successful social media campaigns of 2014, each of which was able to tap into genuine emotion to make a lasting impact on consumers.

complete article

How to Create an RSS Feed for Your Etsy Shop to Boost Sales Across Social Media
11/07/2014

Looking to give your Etsy Shop a boost? Want a fast and easy way to showcase your products to your Twitter and Facebook audience? Promoting your Etsy items across social media is simple.

complete article

Why You Should Automate Menial Social Media Activity by Using IFTTT
11/05/2014

The marketing world is on an absolute tear automating menial, mundane, yet necessary tasks.

complete article

8 Tools Every Marketer Needs in 2015
11/03/2014

In the nature of making your 2015 as successful as possible, I want to share a few of my favorite marketing tools that I use on a daily basis. They make my make life easier, decisions more data driven, and my content more creative. We all have our own marketing toolbox, here is a look into mine. Here are my top 8 tools that are going to make your life as a marketer easier in 2015.

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