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RSS Blog & RSS News

Feed Hawk hunts down YouTube channel RSS feeds for you

06/29/2018

Are you still using RSS? If you are (and you should be, as we will see in a moment), then you should use the Feed Hawk app on your iPhone and iPad. Feed Hawk puts itself in your iOS Share Sheet and locates the RSS feed(s) from any website you visit. If you want, it can automatically subscribe you to the RSS feed in your RSS reader of choice.

complete article

New Google News Drops RSS Feed Subscription Buttons
06/27/2018

With the new Google News, they did not just drop the standout tag and editors pick but it seems like the direct method to subscribe to Google News via RSS and Google News keyword searches is gone. There are still ways to subscribe, but the buttons seem to be gone in the new design.

complete article

You Can Not Treat Social Media as an Add-on or Afterthought
06/25/2018

Today, seven out of 10 Americans use social media. Despite the opportunity (and in spite of the lip-service paid to social), more marketers are skimping on their approach. Reposting 30-second TV spots to YouTube and uploading billboard or print ads to Instagram are commonplace, and a detriment to your brand.

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Social media still growing in emerging markets but stalled elsewhere
06/22/2018

In 2015-16, roughly four-in-ten adults across the emerging nations surveyed by Pew said they used social networking sites, and as of 2017, a majority (53%) use social media. Whereas, over the same period, social media use has generally been flat in many of the advanced economies surveyed.

Internet use and smartphone ownership have also stayed level in developed markets over the same period vs rising in emerging economies.

complete article

Social media: should we really be questioning its value for brands?
06/20/2018

Most organisations believe social media has a role to play in their marketing communications, but, equally, most would struggle to explain exactly what that role is. There’s little doubt that social media takes up a significant amount of consumer time and attention but without understanding the influence and quantifying the commercial benefits for brands and businesses, no marketing activity should be above question.

Like every other marketing activity, a social media strategy must be judged on its positive impact on business or brand metrics.

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The New Era of Social Networking
06/18/2018

Cryptocurrencies are digital currency designed to represent the architecture of the internet. Rather than counting on a standard financial institution to guarantee and verify business deals, cryptocurrency transactions are examined or confirmed, by the computers of the users on the currencys network. The computers used in verifying the deals usually receive little amount of the currency as a reward.

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How heavy use of social media is linked to mental illness
06/15/2018

According to a survey in 2017 by the Royal Society for Public Health, Britons aged 14-24 believe that Facebook, Instagram, Snapchat and Twitter have detrimental effects on their wellbeing. On average, they reported that these social networks gave them extra scope for self-expression and community-building.

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Regulators Eyeing Social Media In Europe
06/13/2018

Against the backdrop of social media controversy — remember Facebook, of course, and 87 million users’ data exposed to Cambridge Analytica — oversight is tightening in Europe.

The regulatory gaze become more fully trained on social media as in Germany, intelligence official Hans Georg Maassen said last week that regulation may be needed for social media companies if the European Union finds that more transparency is needed.

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A leaked look at Facebooks search engine for influencer marketing
06/11/2018

The next money-maker could be this tool for connecting marketers to social media creators so they can team up on sponsored-content Facebook ad campaigns. The Branded Content Matching search engine lets advertisers select the biographical characteristics of creators fans they want to reach, see stats about these audiences, and contact them to hammer out deals.

Leaked screenshots of Facebook’s promotional materials for the tool were first attained and published in German by AllFacebook.de.

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The Best Days and Times to Post on Social Media
06/08/2018

When is the best time to post on social media? Unmetric, an AI-powered social media analytics platform, reviewed social media posts from 100 brands over a five-week period, then compiled the data into an infographic that explores the answers to that question.

The data shows...

• Surprisingly, Instagram user activity peaks at 3-4 AM on Sundays (because of global interactions, yet Instagram posts on Tuesdays received the best engagement.

• Facebook's sweet spot for engagement is on Thursdays, 9-10 AM; and weekends show lower engagement on Facebook.
• The most rewarding time for brands to post on Twitter is between 11 AM and noon.

complete article

Social network for medics lets doctors discuss cases
06/06/2018

Half a million doctors worldwide are sharing their knowledge on a social network for medics to find answers for their patients.

On MedShr, set up in 2014 by a London cardiologist, doctors can post details of cases and other medics can give their input.

A doctor treating a young Afghan refugee in Serbia, who needed plates and pins in his legs, received advice from other specialists that helped formulate a plan to help the boy walk again. In Kenya, hospitals run by junior doctors are able to get remote support from seniors.

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Pray.com offers social network for prayer, community-building
06/04/2018

Convinced that faith communities would want to share prayer requests, announcements and service opportunities without going to multiple platforms and without being awash in advertising, a group of friends created an app just for that.

With $2 million in seed money, Pray.com was beta tested with 100 churches in 2016. Today, 6,000 faith communities and thousands of other groups use the app to host their members’ need for prayer and offers of support, as well as to recruit volunteers for local service projects and to collect donations, said two of the co-founders.

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How Social Networks Contribute to the Spread of Unproven Innovations
06/01/2018

There are some new products and services that are very obviously good — a cure for a deadly disease, for example, or some other type of medical innovation. But other innovations have value that is more uncertain, such as an unproven technology. In her latest research paper, Wharton management professor Valentina Assenova examines the role of social networks, both online and offline, in the spread of these complex innovations.

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